Plan the two buying journeys.
Start with the buyer’s task: find equipment or request a quote for a team. Map the main pages around products, industries and contact, with a clear route back to the catalogue.
PPE / E-COMMERCE
THE BUILD / VoskysA product-led website for professional protective equipment, with clear routes for individual purchases and bulk enquiries.

01 / THE BRIEF
PPE buyers arrive with different needs. Some want to browse products; others need equipment for a whole team. The website needs to make both journeys easy to recognise.
A practical walkthrough of the design decisions and build approach for this website.
Start with the buyer’s task: find equipment or request a quote for a team. Map the main pages around products, industries and contact, with a clear route back to the catalogue.
Lead with protective equipment in a real working environment. Use a strong headline, readable supporting copy and a clear visual hierarchy so visitors understand what the business offers.
Use reusable navigation, product cards and enquiry patterns across the site. Let layouts adapt to small screens while keeping product details and the next action easy to reach.
Test browsing, product links and quote forms on phones and desktops. Check keyboard navigation, image loading and form feedback, then use visitor feedback to guide improvements.
03 / A CLOSER LOOK


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